What’s the Angle? is a branding-focused exhibition that explores Brutalist architecture through immersive design. Inspired by the Hyatt Regency Hotel, the project features a bold graphic system shaped by angular forms, a black and yellow palette, and interactive elements. Aimed at a broad audience, it includes an AR experience, a quiz app, and spatial design solutions.

Key deliverables such as a visual marque, poster, booklet, signage, and animation work together to educate and engage visitors while celebrating Brutalism’s cultural significance.

Visual Marque