A Brand for Student Support & Inclusive Communication

Echo, is a bold, student-focused brand for Cardiff Met’s Wellbeing Service, designed to amplify underrepresented voices. I created sub-brands for BAME, LGBTQIA+, international, and disabled students, making support more visible and accessible. Inspired by real world brand strategies, I combined vibrant visuals, intuitive navigation, and campus touchpoints. Echo fosters inclusivity, communication, and belonging through thoughtful, student-led design.

Primary Logo & Sub – Brands

Primary

Sub – Brand