Heinz

Teams up with Guild Wars 2 to create safe zones that let players pause, rest, and recharge. These in-game zones appear for one day only and are accessed via Heinz product packaging. Built on the “Community and Belonging” pillar, the event encourages real-life breaks during gameplay. Inspired by historic truces, it turns combat into connection, making Heinz part of shared gaming moments. The campaign positions Heinz as the go-to fuel for gamers worldwide.